EPISODE · Apr 13, 2026 · 9 MIN
121. VAs & OBMs: You're Not Undercharging. You're Under-Articulating
from Grow Your VA & OBM Business: Soulpreneur Scaling Stories · host Andrea Elibero I Business Coach for VAs & OBMs
"I know I could charge more, but I don't know how to ask for it."I hear this constantly in business audits. From experienced VAs and OBMs who get results, whose clients renew and refer. They're the backbone of their client's businesses, but they're still not charging what they should be.The problem isn't confidence or money mindset. The real issue? Their work has spoken for itself. They've grown through referrals without ever having to articulate the impact they make. So they've skipped developing the language.And you cannot charge for what you cannot articulate. If you can't say it, you can't sell it. So you default to proving it by doing, staying late, overdelivering, trying to justify higher rates while staying at the lower one.In this episode, I'm breaking down the 3 questions that will give you the language that matches the depth of what you create.⚡️ Effortless Attraction (8-week marketing intensive) is open until April 17th: Join us inside!Send us Fan MailFor VAs & OBMs turning expertise into a signature method and a business that pays for outcomes, not hours.BOOK A FREE BUSINESS AUDITFree 45-min call. Find your bottleneck, see what's possible.FREE RESOURCESTools, trainings & community.WORK WITH MEExpansion: 1:1 coaching to build your signature method and offer suite.Effortless Attraction: 8-Week Marketing Intensive (Apr & Oct)Foundations to Flow: 8-Week Offer Design Intensive (Feb & July) Website | Instagram | Threads | LinkedIn | YouTube Podcast produced and edited with love by @FerAssists
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121. VAs & OBMs: You're Not Undercharging. You're Under-Articulating
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