1214. #TFCP - Cold Chain Command: Inside the World of Perishable Freight!

Want to learn more about refrigerated freight for the food and beverage industry? Listen to this week's last guest, Michael Cherney, the co-founder and CEO of Cooler Logistics! Michael shares his shift from the financial services sector to founding Cooler Logistics, their company's strategic focus on small to mid-sized customers, innovative operational approaches using technology, and the importance of customer retention and consistent pricing strategies!   About Michael Cherney Michael Cherney is a proven leader in the logistics industry with 16 years of experience. He holds a master's degree in Global Supply Chain Management and a Lean Six Sigma Green Belt Certification. Known for his exceptional leadership, Michael, a first time CEO, leads a diverse team of experienced logistics professionals aiming to provide an exceptional experience to their carrier and customer partners alike. With an ideal customer profile of SMBs in the F&B vertical, his subject matter expertise in shipping fresh and frozen products shines.    Connect with Michael Website: https://www.coolerlogistics.com/  LinkedIn: https://www.linkedin.com/in/michaelcherney/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.    To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/