122. Brand Strategy Workshops 101

Let’s demystify the whole workshop thing. The thought of running a strategy workshop strikes fear into many creatives, but they don't have to be scary. In fact they’re one of the fastest ways to build strategic authority. In this episode I share: What a proper Discovery Workshop actually is (and what it’s not) The structure that keeps your workshop focused and valuable How to manage tangents, surface-level answers and energy dips Why questionnaires are a cop out (yep, I said it) What to do before and after to strengthen the strategy, and the relationship   Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram