122 CDP: The Importance of Listening

Listening is not the same as hearing. We hear things all the time and studies have shown that we only retain anywhere between 17 and 25% of what we hear. Most of us like to think we are good, or even great communicators…but one of the skills we have the least amount of actual training in is listening. So why is it important and what advantages can you gain by getting better at it? What's in it for you to learn more about this topic and to practice it? And how can you go about getting better at the skill of listening? Find out in this episode.