122 从爱心加餐到平价营养，聊聊奶制品消费新趋势

随着健康观念的深入以及消费者需求的个性化趋势，奶制品市场也在经历一些微妙的变化。这一期我们就来聊聊奶制品的新趋势和新需求！【本期主要内容】03:37 我们的牛奶消费小故事：童年长个加餐和真假肠易激之谜13:48 小区闺蜜来了，牛奶购买渠道从线下到线上又到线下18:11 对价格敏感的奶制品消费者们21:41 品牌商在高端化上的努力，从奶源到网红牛29:35 增强记忆的功能奶差点让我误车，无糖脱脂酸奶准备离开地球37:44 消费者对蛋白质的需求山外有山42:42 不同人群对牛奶的特殊需求：女性，儿童，老人和健身人群47:47 牛奶营养需求的两个方向：精准化和平价营养54:56 奶酪制品的微微崛起56:00 五花八门的宣传和出圈方式【编辑部的故事】一想到高乐高，脑海里浮现了好几个童年玩伴的模糊样子，大多忘了名字，食物果然是记忆的链条。【主播介绍】Neo曾在电商和在线教育行业创业操盘过千万粉丝的项目觉得说真话，很有意思Renee消费者行为研究者「消费新知」天团首席女主播数据和开蚌都可以看很久很久

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122 从爱心加餐到平价营养，聊聊奶制品消费新趋势

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