122 // Eric Toda // Tech + Community Leader // Words Into Action

Eric Toda, Global Head of Social Marketing at Facebook, joins Jerry to share his story of growing up as a 4th generation Japanese American, experiencing racism and stereotypes in the corporate world, and changing the conversation around race for his children. Learn about how his viral ADWeek article came to be and what he’s doing to continue the fight against the injustices through LAAUNCH, TAAF, and his current role in the marketing industry.  In this episode:Multi-cultural background and upbringingBack story of the ADWeek articleChanging the conversation around race for his childrenHow his experiences and work portfolio played a role in speaking up for injusticesMeet Eric, in his own words:Hi, I’m a marketing executive, angel investor, and active advocate for the Asian American community. I’ve  held previous brand and digital marketing leadership roles at Stitch Fix, Gap Inc, Airbnb, Snapchat, and Nike and my work has been awarded by Cannes Lions, Webbys, Clios, amongst others for combining purpose, creativity, and business results. As an Investor at Hyphen Capital and an independent advisor I have been very grateful to help build disruptive brands like Yumi, Wardrobe, Upaway, Fyllo, amongst many others.The most proud work i’ve done is for my community. I  proudly sit on the Board of Directors for Reimagine and LAAUNCH (Leading Asian Americans to Unite for Change), the advisory council for TAAF (The Asian American Foundation), the advisory board of directors for the Smithsonian Asian Pacific American Center, and most recently I’ve been using my voice and platform for the #StopAsianHate movement in the business world to speak up for those that look like me. I launched my advocacy in Adweek earlier this year by writing a piece called: “My People Are Dying In Silence — And I’m Here With A Megaphone” calling out the marketing and advertising industry not just to care, but to act. My work for the community has been featured on NBC News, CBS, FOX, The Wall Street Journal,  and CNBC I was one of the first 100 executives to sign the StandWithAsianAmericans letter in the Wall Street Journal. (Source: EricToda.com)Connect with Eric:IG @todaTwitter @todaTAAF: The Asian American FoundationLAAUNCH: Leading Asian Americans United for ChangeThe Adweek Article // Support Dear Asian Americans:Merch: https://www.bonfire.com/store/dearasianamericans/Buy Me a Coffee: https://www.buymeacoffee.com/jerrywonLearn more about DAA Creator and Host Jerry Won:LinkedIn: https://www.linkedin.com/in/jerrywon/Instagram: https://www.instagram.com/jerryjwon/// Listen to Dear Asian Americans on all major platforms:Transistor.fm: http://www.dearasianamericans.comApple: https://apple.dearasianamericans.comSpotify: https://spotify.dearasianamericans.comStitcher: https://stitcher.dearasianamericans.comGoogle: https://google.dearasianamericans.com  Follow us on Instagram: http://www.instagram.com/dearasianamericans Like us on Facebook: http://www.facebook.com/dearasianamericans Subscribe to our YouTube: http://www.youtube.com/dearasianamericans // Join the Asian Podcast Network:Web: https://asianpodcastnetwork.com/Facebook Group: https://www.facebook.com/groups/asianpodcastnetwork/Instagram: https://www.instagram.com/asianpodcastnetwork/Dear Asian Americans is produced by Just Like Media:Web: http://www.justlikemedia.comInstagram.com: http://www.instagram.com/justlikemedia