#122 - How to Pitch Yourself to Media and Master Visibility as a Solopreneur with Jenn DeBarge Goonan

If you've been showing up on social media, building your offers, and making sales,  but you've never once pitched yourself to a publication, podcast, or local news outlet → this episode is your wake-up call.My guest is Jenn DeBarge Goonan, founder of JAG Communications and a PR and marketing strategist with over 20 years of experience. Jenn has launched and elevated dozens of brands and nonprofits — from introducing Lululemon to the U.S. market, to leading social justice campaigns for Ben & Jerry's, to driving strategy for the Robotics Education and Competition Foundation and the Bosch Community Fund.In this conversation, Jenn breaks down exactly what it takes to get organized, get clear, and get seen, even if you'rve never pitched before. In this episode, we cover:What big brands like Lululemon and Ben & Jerry's understand about visibility that solopreneurs are missingWhy visibility is no longer optional — no matter what kind of business you runThe "North Star Message Guide": Jenn's signature 1–2 page messaging framework that anchors everything from newsletters to media pitchesHow to write a pitch that actually gets a response (hint: it's only 6 sentences)The biggest mistakes people make when trying to get press coverageWhy local media and trade publications are often the most powerful (and overlooked) visibility opportunitiesHow storytelling — not selling — is what gets your pitch picked upThe mindset shifts you need to stop overthinking and start pitchingConnect with Jenn DeBarge Goonan:Website: https://www.jag-communications.com/LinkedIn: https://www.linkedin.com/in/jenn-debarge-goonan-4423a34/Jenn is currently launching The Greatest Good — a platform spotlighting nonprofits, change-makers, and purpose-driven organizations with hyper-specific calls to action. If you know someone making an impact in the world who could use visibility and support, reach out to Jenn directly.She is also accepting applications for her Message & Visibility Accelerator — a 30-day, one-on-one intensive where she builds your North Star Message Guide and a custom communications plan so you're ready to be seen. She takes only 2 clients per month.Resources mentioned:JAG Communications: https://www.jag-communications.com/The Greatest Good (launching on Substack in June 2026)Message & Visibility Accelerator: Learn More Mindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!All-In-One 30-Day Free Kajabi Trial20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com💕 Follow on the 'Gram. @deborah_smith_coaching