122 - How to Prove to Stakeholders the Value of Events with Shanondoah of Beyond the BEO

In this week's episode, Mary and Logan interview Shanondoah Nicholson of the Beyond the BEO podcast about how you can prove value to your event stakeholders. We drill down into the importance of your why, the value of having a planner, and how to handle pushback during the planning process. She shares her experience as an in-house planner and how she interacts with the different stakeholders at her company. Whether you're independent, in-house, or working at an agency, there's something for you that will help you ensure you have buy-in from your team, client, committee, and more!SHOW NOTES:Register Interest for the 2023 Better Events Conference: https://bettereventspod.com/conferenceBeyond the BEO Podcast: https://open.spotify.com/show/0l3OjPoH7xMGc3GRiPfoavLogan's Panel Bonus Tip video: https://youtu.be/x3xO51WifRIConnect with ShanondoahInstagram: @beyondthebeoWebsite: www.beyondthebeo.comLinkedIn: https://www.linkedin.com/in/shanondoahnicholson/Podcast: https://www.beyondthebeo.com/podcast——Visit our new website at https://www.bettereventspod.com/SUPPORT THE PODCAST:Buy us a coffee: https://www.buymeacoffee.com/bettereventspodTHANKS FOR THE LOVE! Love this podcast? Please share with your event friends, tag us, and leave a review!Leave us a rating on Spotify: https://open.spotify.com/show/04ivq77TMgF5HhJHJOMe1VLeave us a review on Apple Podcast: https://podcasts.apple.com/us/podcast/better-events/id1561944117——FOLLOW US ON INSTAGRAM:@bettereventspod@loganstrategygroup_events (Logan)@epeventsllc (Mary)