122: How to Use Social Media In Emergency Situations: Winter Storm Edition

Power outages and no running water have left Texas and other parts of the South reeling from the effects of a deep freeze in mid-February that has created a huge communication need for services that meet the most basic needs.The recent natural disasters have shown that social media is an integral part of the crisis response. When leadership and communications work together to plan the right response to reach stakeholders, the most effective plans optimize social media. In this episode, three key takeaways on how to use social media in an emergency situation highlighting best practices from the Texas winter storms. Want More Behind the Breakdown? Follow The PR Breakdown with Molly McPherson on Substack for early access to podcast episodes, private member chats, weekly live sessions, and monthly workshops that go deeper than the mic. It is the inside hub for communicators who want real strategy, clear judgment, and a little side-eye where it counts.Follow Molly on Substack Subscribe to Molly's Weekly Newsletter  Need a Keynote Speaker? Drawing from real-world PR battles, Molly delivers the same engaging stories and hard-won crisis insights from the podcast to your live audience. Click here to book Molly for your next meeting. Follow & Connect with Molly:https://www.youtube.com/mollymcphersonhttps://mollymcpherson.substack.com/https://www.tiktok.com/@mollybmcphersonhttps://www.instagram.com/molly.mcpherson/...