122: How to Use Your Personal Influence to Grow Your Brand with Barrett King

What's Up, Creative Hustlers! Steven & Melissa here. Today, from sunny San Diego, we're talking with Barrett King, a senior growth consultant at HubSpot, and a great friend and supporter of The Creative Hustler podcast [00:00] This episode is brought to you by your Interim CMOs, Latin & Code. [00:20] What's up Creative Hustler! [00:42] This episode is sponsored by The Agency Guy. Get some strategic direction on YOUR marketing budget! [01:22] What's up Barrett, and why he's a Creative Hustler. [02:48] Barrett has a digital design degree from Full Sail University. [03:55] Melissa and Barrett almost had the same degree. [05:00] Digital production, to hospitality, to HubSpot. [06:45] Before he joined HubSpot, Barrett had no idea about inbound marketing. [08:37] Steven & Melissa are past users of HubSpot. [09:07] How HubSpot grew and scaled as fast as it did. [09:47] HubSpot's only guiding principle is "Use Good Judgement" [11:20] Pull instead of Push strategy. [12:20] You should be able to click and do it, like the Apple method. [12:57] HubSpot facilitates human interaction online in an organic and helpful way. [14:05] We help transform businesses from two people to 20 million dollar businesses. [15:06] HubSpot allows businesses to own their shit. [16:24] The internet allows your to own your shit in a whole new way. [17:28] You are literally targeting the people you want around you. [18:49] We have the ability to change the things we don't like. [19:59] It allows you to grow beyond your borders and craft meaningful relationships. [20:24] The internet can also cause ignorance. [21:05] It's important to go outside of our own thoughts. [22:22] A modern professional can really use the internet to grow their brand. [23:46] The internet should give value to our life, but not BE our whole life. [24:45] There's always going to be those companies who have ideas around your idea, but if you have a good base, and deep roots, you will remain. [26:14] HubSpot has different levels of their business. [27:08] When your customers are happy, they tell others, and you get more customers. [28:02] HubSpot went through and freed up more creativity in the last 12 to 18 months! [28:50] HubSpot is aware of their growth and is aware of it and trying to improve it. [29:50] We'll still be a ferrari, but we'll also make it easy for people to drive if they don't want a ferrari. [31:20] What's exciting and new for Barrett! [32:20] Barrett is on Twitter (@waystogrow) and Instagram (@abostonexperience). [32:50] Barrett is all about process and creating ways for people to do things. [34:45] Barrett would have a tequila with DiVinici. He was a true renaissance man. [36:17] You gotta be great at everything, which means you gotta be willing to fail. [37:28] Barrett is the first one to bring up DiVinici. [37:41] Where Barrett lives on the internet. [38:38] We love reviews! Leave us a review and visit us at TheCreativeHustler.com and LatinAndCode.com. [38:47] Peace Out, Creative Hustlers [38:55] Melissa's Moment of Hustle.   Contact: Twitter @waystogrow Instagram @abostonexperience [email protected] Hubspot.com