#122: Is in-game advertising the most undervalued growth engine in marketing?

I clear a puzzle level on my phone. Fireworks flash. A choice appears: watch 30 seconds, earn extra coins. I tap yes. That’s in-game advertising — opt-in, rewarded, seamless.In this episode, we explore why in-game advertising is becoming a core growth engine. Gaming is a $124B+ industry with 3B players across mobile, PC, console, AR, VR, and cloud. Gen Z attention lives here. Free-to-play models, rewarded video, and dynamic in-game ads are turning brands into part of the experience.From Roblox and Candy Crush to esports and console programmatic, immersion beats interruption.Is in-game advertising still experimental — or the next media pillar?(00:00) Intro(02:09) The fast-expanding world of games across platforms and geographies(07:15) What are the drivers behind pushing ads inside games?(09:08) Who’s winning with in-game advertising? Some real world examples…(13:20) Why aren’t more brands doing in-game advertising?(16:04) Which industries are taking advantage of in-game advertising quickly?(19:56) Looking through the telescope…