122: Is IoT a Marketer's Dream Or Just Catering to the 1 Percent?

Today on The Heart of Marketing, we have a shortie/mini conversation about a recent Wall Street Journal article relating to smart refrigerators. These new formerly called ice boxes, can now dual as a television, screen for viewing what's inside and when it spoils, a note-taking panel with calendar, and way too much more. The smart refrigerators are leading the way with the trend toward Internet of Things (or IoT, as it's known). Do you have designs on adopting a smart device to wire the inside of your home to the Internet? Bet you don't even know that your thermostat operates on WiFi and your 'ring video doorbell' is easily hacked. How about those cameras you have hooked up with audio in your kitchen to see what Kitty is getting into every day? Is IoT a marketer's dream or just another trend waiting to attract the masses? Take a listen and then tell us your opinion; we'd love to hear!