122. Know Your Numbers for More Business Ease with Jamie Trull

Because formal training around business finances isn't a thing, except for actual financial professionals, many of us feel like we're left in the dark. Hiding from your financials isn't doing you any favors. We need a good handle on our money so we can make informed, data-driven decisions about our pricing, how we invest, and what we're taking home each month.  If you're not feeling confident in your financial decisions, or if you just want to start seeing more profit in your business, this episode is for you. Financial literacy coach and profit strategist Jamie Trull is sharing her secrets behind maximizing your profits, setting your pricing, and analyzing your expenses so you can be more profitable and less stressed. We cannot ignore the money side of business, but often we don't know where to start. Jamie will tell you! About Jamie Trull: Jamie Trull is a financial literacy coach and profit strategist who helps business owners understand the finance side of their business so that they can make and KEEP more money. Prior to becoming an online entrepreneur, Jamie spent her career rising in the ranks of Finance Leadership in the Coca-Cola System. After leaving the Corporate world in search of a more balanced and fulfilling life, Jamie leveraged her background and her CPA designation to serve women-owned businesses as a Virtual CFO. Recognizing that there was a lack of truly accessible and understandable financial education resources for small business owners, Jamie pivoted her business toward creating resources to help fill that gap and impact more people. Today Jamie has helped thousands of business owners feel more confident about their finances through her resources and programs.  Links and Resources: Get Stuff Done Challenge Financial Fitness Formula Course Make Your Biz More Profitable Quiz  Time Stamps: [1:46] - About Jamie Trull [2:44] - New business owners are underserved [4:34] - The shame behind not knowing your financials [9:20] - They don't teach you how to price when starting a biz [14:19] - You need to feel good about sharing rates with your clients [16:20] - Expectations of higher pricing [18:04] - Pricing not a feeling, it's a formula [20:52] - When you're not sure where to start with getting more profitable [23:48] - Cutting expenses doesn't mean rice and beans [27:28] - We're trained to make decisions around scarcity and fear  [28:13] - Use yesterday's money, not tomorrow's money [34:40] - Thanking your past self for not making bad decisions [37:25] - The problem with setting vanity goals