122—Pam Slim—Taking TMAs Further

Pam Slim, owner of Main Street Learning Lab, once again joins Small Biz Buzz to discuss how little marketing actions make it easier to take action in your small business. Slim recommends that small business owners leverage ecosystem development and partner development to look at ways in which they can understand their bigger systems. "I call [it] tiny marketing actions, which can definitely be marketing actions where you're planting the seed to get the word out, where you get more visibility, where you connect with customers, but it's also really tiny relationship actions," said Slim. "There are ways that you're just slowly in little tiny ways connecting with people and connecting people with each other, and it's when you do that, at first it can take a little bit of time to learn the different players, but over time as you start to do that weaving, it begins to generate a certain kind of momentum." Pam suggests that small business owners ask, "What are tiny little ways that I can start to plant the seed, connect with somebody, reach out, ask a question, make a connection?" and then make it a habit. That's the real key–make that the way you operate on a daily basis, and that's where you'll find a lot of momentum in your marketing. Click play for more.