122. Push vs Pull: What Retailers Really Want With Mathis Martines, M2 Brands

122. You're tired of paying for shelf space, promotions, and slotting—yet still fighting for attention. That "push" strategy is draining your runway and favoring big brands. Here's why it matters: if you don't change the conversation, you'll keep funding the retailer's growth instead of your own. In this episode, I sit down with former Kroger category leader Mathis Martinez to unpack what retailers actually want from emerging CPG brands. We break down the difference between push and pull strategies, how to earn retailer trust, and why proving velocity outside their four walls is now essential. You'll learn how to show up as a partner—not just another SKU—by focusing on sales, profit, and category growth. Get instant access on the show webpage: RetailSolved.com/session122