122. Sciatica with a Side of Personal Branding with Tom Jesson

On this episode of the Healthcare Education Transformation, we speak with Tom Jesson who shares his thoughts on patient education and the importance of clear communication. He emphasizes the need to avoid using jargon or complicated language with patients, while also acknowledging their ability to understand what's being said. He also shares his experience of becoming an expert in a specific area of practice and offers advice on finding one's own "zone of genius." Finally, as a slight tangent the importance of building an email list as a marketing tool is discussed, as it is seen as the most reliable way to connect with potential clients in the long term. Overall, this podcast offers valuable insights for anyone interested in healthcare or personal branding. Tom Jesson is a physiotherapist who researches and writes about lumbar radicular pain (sciatica) and cauda equina syndrome (a condition that’s similar to sciatica but involves damage to more nerves). His long term goal is to create the best educational resources about lumbar nerve root pain. He hopes that when the average person who gets spine-related leg pain sees a physio, a chiropractor or a doctor, that person will get better care because of his work. Feel free to reach out to Tom on twitter and his website: https://twitter.com/thomas_jesson www.tomjesson.com Dr F Scott Feil is a husband, a father, a physical therapist, a professor, and most recently an Amazon best-selling author. F Scott is also a business coach and mentor despite starting his journey as an English major before landing as a Physical Therapist. He is one of the creators and co-hosts of the Healthcare Education Transformation Podcast which aims to break down the silos between healthcare professions in an attempt to find best practices in teaching and learning throughout healthcare academia. Special thanks to both our sponsors, The NPTE Final Frontier, and Varela Financial! If you are taking the NPTE or are teaching those about to take the NPTE, visit the NPTE FInal Frontier at www.NPTEFF.com and use code "HET" for 10% off all purchases at the website...and BREAKING NEWS!!!! They now have an OCS review option as well... You're welcome! You can also reach out to them on Instagram @npteff If you're a PT and you have student loan debt, you gotta talk to these guys. What makes them unique is that they view financial planning as like running hurdles on a track. And for PTs, the first hurdle many of us run into is student loan debt. Varela Financial will help you get over that hurdle. They not only take the time to explain to you which plans you individually qualify for and how those plans work, but they ALSO take the time to show you what YOUR individual case looks like mapped out within each option. So if you're looking for help on your student loan debt, or any area of your personal finances, we highly recommend working with them. You can check out Varela Financial out at varelafinancial.com. Feel free to reach out to us at:  http://healthcareeducationtransformationpodcast.com/ https://www.facebook.com/HETPodcast https://twitter.com/HETpodcast Instagram: @hetpodcast @dawnbrown_pt @pteducator @dawnmagnusson31 @farleyschweighart @mail.in.stew.art @ujima_institute For more information on how we can optimize and standardize healthcare education and delivery, subscribe to the Healthcare Education Transformation Podcast on Apple Podcasts or wherever you listen to podcasts.