# 122: Serve ONE to Serve MANY

In this episode, my guest, Alicia Keener, talks about her journey as a professional businesswoman and how she began growing her influence through leveraging LinkedIn and Blogs to reach her ideal audience. Summary In this episode, Brad Parnell interviews Alicia Keener, a director at a Microsoft partner, about her journey and strategies for success. Alicia shares how she started posting daily tips on LinkedIn to help others and how it turned into a way to connect with a larger audience. She emphasizes the importance of progress over perfection and having a positive mindset. Alicia also discusses the value of enjoying the journey and learning from challenges. She encourages entrepreneurs to focus on their audience's needs and to share valuable content. Overall, Alicia's story highlights the power of helping others and embracing the journey. Takeaways Start helping others by sharing valuable content on platforms like LinkedIn. Embrace progress over perfection and have a positive mindset. Enjoy the journey and learn from challenges along the way. Focus on your audience's needs and provide valuable content to build connections. Chapters 00:00 Introduction and Background 02:23 Starting the Tip of the Day Posts on LinkedIn 03:46 The Importance of Helping One Person 05:07 Progress Over Perfection and Positive Mindset 07:26 Gaining Clarity and Evolving on the Journey 08:53 Making Connections and Impacting Others 09:51 Enjoying the Journey and Embracing Challenges 14:48 Putting the Audience First and Sharing Value 18:54 Shifting the Focus from Self to Others 21:20 Embracing Messy Progress and Taking Action 25:55 Finding the Sun in Times of Darkness 29:43 Enjoying the Journey and Learning from Challenges 32:41 Sharing Insights and Connecting with Others You'll learn about some of her mindset tactics and mantras that helped her enjoy the journey and press on towards her goals. She reveals some interesting LinkedIn facts that might surprise and inspire you! Make sure to connect with Alicia on LinkedIn Here: https://www.linkedin.com/in/aliciakeener/ You can also visit her website in the link below: www.aliciakeener.com