122 Slow Marketing for Rapid Results in 2023

Deb Boulanger is  starting this year off with a bang.  She's throwing out the old tired conventional marketing tactics that have become antiquated and are no longer working and she's bringing in a bold new concept called Slow Marketing. If you haven't heard of it yet, you'll want to get a paper and pen as Deb guides you through the "what, how and why" of it all. I'm not going to lie… at first, it sounds a little scary, but when Deb explains it further, it all makes perfect sense. So get ready to shake things up for your Life After Corporate in 2023!    [00:01 8:14]  What is Slow Marketing? Slow marketing is a movement that focuses on building relationships with customers, rather than relying on automation and technology  It is similar to the Slow Food Movement, which advocates for consuming whole and healthy foods. Slow marketing values authenticity and personal connections, rather than buying into marketing hype. It is a way to grow a coaching or consulting business by focusing on timeless strategies and tactics. Building a successful practice requires a lot of effort and may not be the easy road, but it can be rewarding to make a living while making an impact on others.      [8:15 -14:41]  The Challenges of Entrepreneurship   Starting a business can be hard work and it requires a lot of effort to make it successful. It can be easier to stay in a corporate job, with a steady paycheck and support from a sales force, marketing department, and finance department However, many people choose to become coaches or consultants because they want to share their expertise and make a positive impact on others It is important to have a solid foundation of business advice and strategies Consider starting from the beginning of the Life After Corporate podcast to get foundational business advice      [9:17 -20:54]  Tips for Incorporating slow marketing into your business   Take time to get to know your clients and understand their needs Prioritize face-to-face interactions and genuine communication Focus on creating valuable, high-quality content for your audience Don't be afraid to let your personality shine through in your marketing efforts Consider using referral marketing to expand your reach in a natural, organic way Don't try to do it all at once – focus on building strong relationships with a few key clients before expanding your efforts.     [20:55 - 28:15] The Importance of Listening and Asking Questions Instead of pitching your services, ask your followers and potential clients about their needs and goals. Pay attention to what people are saying and use that information to tailor your interactions and offer relevant assistance or resources Building relationships requires active listening and a willingness to engage in authentic conversations.    Reliable Revenue Secrets                                                                                                                                                                        Join us for a series of sessions on how to make revenue growth reliable and predictable in your business. These sessions, starting on January 16th, will cover the strategies and skills necessary for predictable business growth. These sessions are free and open to coaches and consultants. To learn more and sign up, visit thegreatdoover.com/secrets   Connect with Deb Boulanger Website: https://thegreatdoover.com/debra-boulanger/  Facebook: The Great Do-Over | Facebook Instagram: @deb_boulanger Twitter: @debraboulanger LInkedIn:  "deb boulanger 💫" | Search | LinkedIn Youtube: Debra Boulanger - YouTube   To hear earlier episodes of Life After Corporate https://lifeaftercorporatepodcast.com/   Tweetable Quotes: "As we enter the new year, let's embrace the slow marketing approach and prioritize building authentic meaningful relationships with our customers"... Deb Boulanger "If you're focused on growing your number of connections and followers, you're missing the opportunity right in front of you. Make more connections and have more conversations with the people already in your ecosystem". - Deb Boulanger   SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs!  Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. CLICK HERE to join our private Facebook Group!  Connect with me on Instagram, LinkedIn, or checkout our website at www.lifeaftercorporatepodcast.com