122: The Dance Between Artist and Manager

We’re doubling up for today’s episode and interviewing not one, but two course creators! Ksenia Parkhatskaya and David Duffy have a successful online course story that is very inspiring. Most online courses start out as a one-man/woman show, but it was super-cool to hear how Ksenia and David’s different talents and strengths have made their partnership work so well. "Don’t be afraid to experiment. Don’t be afraid to start." - Ksenia Parkhatskaya It was awesome to hear all this duo’s insights from two perspectives. Enjoy listening in! In This Episode, We Talked About: (2:26) Something I’ve been working on lately (6:01) Being efficient vs. getting bogged down (10:19) Getting to know Ksenia, David, and their story (14:14) What made their first launch so successful? (16:27) Ksenia and David’s collaboration (18:17) One of the best-produced promo videos I’ve ever seen (23:06) What did and didn’t work for them early on (25:03) A funnel disaster story (26:33) Pricing considerations for international sales (29:26) Favorite online course tools (33:30) How they utilize YouTube (34:12) Do Ksenia and David recommend creating a “jam circle” in other niches? (36:01) Thoughts on increasing engagement within a course (37:57) Their advice for  beginner course creators (41:16) Funnel hacking (41:57) David Krohse and I discuss Ksenia and David’s story (47:08) Lessons learned from their Facebook ads experience (51:00) Wrapping up That’s all for now, folks! See you on the next episode of The Online Course Guy. Thanks for listening and learning along with us today. Links David’s Course - Wellness Program Expert Jacques' Course - Piano in 21 Days Ksenia’s Course - Secrets of Solo Bonjoro Free Trial Life as Paper LearnDash