122: The Future of Tourism, Part 2

What this episode covers

Virtual Reality will become huge in travel. Let me be clear, VR will not make people not wish to visit your destination, far from it. It will inspire them to visit as nothing competes with the real thing. Adding a VR element to your brand and products will enhance the customer experience. Imagine a customer visiting the Sagrada Família in Barcelona. Armed with a VR set they could be standing in an area of that building, hold up their phone or a Google Cardboard type device to their face and they are transported to a different era. It can also be used as a purchase in your gift shop to take a memory of their time away. VR is coming in a big way so what can you do to enhance your product?

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