122 | The Truth About Building a Coaching Business That Lasts

What does it really take to build a coaching business that not only starts but lasts? Today, Jo Lott shares the raw, real, and sometimes uncomfortable truth about sustainable success. From empty webinars to hard decisions, Jo reveals the truth most people don’t talk about: success in coaching isn’t about flashy content or always knowing what you’re doing, it’s about showing up, again and again.Key Timestamps:[00:00:00] No Ads, No Hype, Just Courage[00:02:00] Early Webinars & Showing Up Anyway[00:03:30] If You Were a Local Shop…[00:05:00] The Coaching Industry’s Elephant in the Room[00:07:00] Don’t Buy the Scarcity Narrative[00:09:00] Jo’s Family Story: Quiet Resilience[00:12:30] Redefining Success + Constant Marketing Protocol“You don’t have to be perfect to be trusted. You don’t need 10K followers to find clients. But you do need to commit to showing up.” -Jo Lott This episode is for coaches who want to build a sustainable business that fits around their real life, not someone else’s version of success. Jo shares why “easy” isn’t always fulfilling, and how to create a rhythm that aligns with your values, your energy, and the season you’re in.Useful LinksMid-Year Reset Online Workshop, 26 JuneLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowLearn about The Business of Coaching programmeConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.