EPISODE · May 16, 2024 · 30 MIN
#122 - Unlocking Fencing Business Success: Insights from Cassie Niekamp
from Owned and Operated - A Plumbing, Electrical, and HVAC Business Growth Podcast · host John Wilson
Cassie Niekamp returns for round two! The owner of a fencing business in Columbus, she and Jack Carr discuss the unique challenges and opportunities in the fencing industry, especially in relation to the economy and market diversification. They’ll also look into business models, B2B marketing strategies, operational efficiencies, and the significance of customer service. What are the risks and rewards of government contracts, the utility of digital tools for improving sales processes, and the vital role of subcontractors in managing workloads? The Owned and Operated podcast has got your answers, so stick around for more information in the world of HVAC, electrical, plumbing, and fencing growth!00:00 Introduction to Owned and Operated00:26 Transforming PPC Despair into Success01:03 Deep Dive with Cassie Niekamp on Fencing Business Dynamics03:57 Exploring B2B Marketing Strategies and Challenges05:56 Navigating Business Growth and Operational Challenges16:33 Leveraging Technology for Efficiency in Sales20:13 Subcontracting Dynamics and Quality Control in Business22:58 Empowering Women in the Trades and Customer Communication25:35 Closing Remarks and Invitation to Breaking 5 Million Camp"Episode Host: 🎤John Wilson: @WilsonCompanies on TwitterJack Carr: @TheHVACJack on TwitterCassi Niekamp: @cassiniekamp on TwitterSpecial thanks to our sponsor: Service Scalers: 📈Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers: https://www.servicescalers.com/Send Us Mail!More Ways To Connect with O&OJohn's Podcast YouTube ChannelOwned and Operated Newsletter Bonus Videos From JohnLeave a ReviewJohn Wilson, CEO of Wilson CompaniesJack Carr, CEO of Rapid HVAC📌 Disclaimer: Some links may include UTM parameters or affiliate relationships, meaning we may earn a commission if you make a purchase. Episodes may feature sponsors, but all opinions expressed are our own.
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Cassie Niekamp returns for round two! The owner of a fencing business in Columbus, she and Jack Carr discuss the unique challenges and opportunities in the fencing industry, especially in relation to the economy and market diversification. They’ll also look into business models, B2B marketing strategies, operational efficiencies, and the significance of customer service. What are the risks and rewards of government contracts, the utility of digital tools for improving sales processes, and t...
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#122 - Unlocking Fencing Business Success: Insights from Cassie Niekamp
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