#122 - Why Most Land Agents Fail at Social Media Marketing (And How to Fix It) with Lucas Jones

On today's episode of The American Land Man Podcast, we are back in the studio with producer of the show Lucas Jones. We discuss:The role of professional video in land salesWhat "detail shots" are and why they matterHow social media algorithms work (and how to use them)The difference between impressions, views, and engagementWhy boosted posts and paid ads often fail for real estateHow to use AI (ChatGPT, Opus Clip, etc.) in your marketing workflowWhat it costs to hire a professional editor and whether it's worth itCross-platform content strategy: YouTube, Instagram, Facebook, TikTokThe emotional and branding side of content creationReal examples of properties that sold because of video marketingAnd So Much More!Get ahold of Lucas below:linktr.ee/brokenstrawmediaConnect:-https://bit.ly/NeilHaugerWhitetailProperties-https://bit.ly/NeilHaugerFacebook-https://bit.ly/NeilHaugerYouTube-https://bit.ly/NeilHaugerInstagram