EPISODE · Mar 20, 2023 · 26 MIN
#122 - Why product led growth? with Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase
from FINITE: B2B Marketing Podcast for Tech, Software & SaaS · host Alex Price / Shanee Ben-Zur
Join FINITE podcast host Alex Price and guest Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase as they discuss Shanee's love of product led growth, how PLG can vary in different companies and what PLG success looks like. The FINITE Podcast is made possible by:- Clarity: the fast growing, global marketing communications agency working with leading technology brands.- And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delivering SEO & PPC strategy that drives leads, pipeline & revenue growth.
What this episode covers
Join FINITE podcast host Alex Price and guest Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase as they discuss Shanee's love of product led growth, how PLG can vary in different companies and what PLG success looks like. The FINITE Podcast is made possible by: - Clarity: the fast growing, global marketing communications agency working with leading technology brands. - And 93x, the leading digital marketing agency for B2B technology, software & SaaS businesses delive...
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#122 - Why product led growth? with Shanee Ben-Zur, Chief Marketing & Growth Officer at Crunchbase
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