1221. #TFCP - From Hustle to Influence: Redefining Success in Freight Brokerage!

Today, we're joined by incredible women in transportation, Lacey Olson and Amanda Haire - the co-founders of Transport Express! Despite coming from different industries, Lacey and Amanda share how they got into the freight business and continue to thrive, their challenges due to changing market conditions, and their focus on promoting a work-life balance, creating standard operating procedures, training manuals, and KPIs to enhance operational scalability!   About Lacey Olson and Amanda Haire Lacey Olson is the Co-owner of Transport Express, a Minnesota-based freight brokerage she acquired with her business partner, Amanda Haire, in 2021. She began her career in investment banking before taking a hiatus to raise her three boys. Today, she holds an MBA and co-owns a concrete and masonry company with her husband. Her experience spans finance, logistics, construction, and real estate investing—all rooted in a drive to build strong, values-aligned businesses. Lacey believes momentum comes from doing the little things well and brings a steady, thoughtful approach to entrepreneurship. Amanda Haire grew up around entrepreneurship — watching her dad run a third-generation lumber yard sparked her own desire to build something lasting. Before entering the transportation industry, she spent over a decade as a paramedic, a role that taught her to lead with calm and purpose under pressure. She also invested in and co-owned businesses in the residential construction space. Today, she's proud to help modernize a legacy business and to inspire more women to pursue entrepreneurship.   Connect with Lacey and Amanda Website: https://www.transportexpress.com/  LinkedIn: https://www.linkedin.com/in/laceyroxannolson/ / https://www.linkedin.com/in/amanda-haire-980424232/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   🤝 Shoutout to my sponsors!👇 Denim | https://info.denim.com/chrisjolly   SPI Logistics | https://spi3pl.com/  Greenscreens | https://brokers.greenscreens.ai/partnership/chris-jolly Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/   🚚 Ditch your carrier packet, drive more carrier sales, and get better load coverage with seamless digital onboarding, TMS integration, and smart load coverage by visiting https://brokercarrier.com/.    To donate and contribute to the Have a Heart's purpose, visit https://www.haveaheartinc.org/donate.   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/