123: Alex Hutchinson - Author New York Times Bestseller ENDURE

During this conversation, Alex shares a story about when he first became aware of the power of the mind on performance with his own frustrations for years of trying to break the 4 minute mark for the 1500m. Alex shares how his experience in a track race then became the pursuit of determining just what role the brain and mind play in determining our physical performance and potential. Alex takes us deep into the 10 years of research gathering and writing to produce what is now ENDURE - the New York Times Best Selling Publication. We take a journey back to Alex knocking on leading sport Scientist's doors like Tim Noakes, observing the Comrades Marathon, pursuing the world's best academics across the world including Australia, Alex's own attempts at maximising his own performance and the science and the great stories that you will find inside Endure. If you have ever wondered whether our individual limits are set by the heart and the head or by our muscles then you get really enjoy this. In this conversation, we will have you re-think restrictions, it will have you re-think your own possibilities and your own potential. I'm excited to bring in this conversation with Alex Hutchinson, New York Times Best Selling Author of Endure Mind, Body and the Curiously Elastic Limits of Human Performance. Thank you to this week's show sponsor: fisiocrem.  fisiocrem is a topical massage cream containing natural plant based ingredients, ideal for the temporary relief of muscular aches and pains. It is clean to use and pleasant smelling. fisiocrem can be found at chemists and health stores Australia-wide, as well as their online shop. fisiocrem have also offered a 20% discount to listeners of The Physical Performance Show using coupon code POGO when you shop at fisiocrem.com.au. Hurting sucks, and they've got your back! _____ If you enjoyed this episode of The Physical Performance Show please hit SUBSCRIBE for to ensure you are one of the first to future episodes. Jump over to POGO Physio - www.pogophysio.com.au for more details Follow @Brad_Beer Instagram, Twitter, and Snapchat Please direct any questions, comments, and feedback to the above social media handles.