#123 Avery Patrick - Showdown Montana

Avery Patrick is the co-owner, vice president, and marketing director of Showdown Montana, the oldest continually operating ski area in Montana.In this episode, Avery shares the story of growing up around Showdown, helping lead the family purchase of the ski area, and preserving the authentic ski culture that continues to attract families, locals, and visitors from across the country.The conversation explores Montana tourism, family business, entrepreneurship, social media marketing, seasonal business challenges, and the unexpected impact Avery's personal storytelling has had on Showdown's growth. Avery also discusses Wild Women, the community she created to connect and support women building businesses throughout Montana.Learn more:Showdown Montanahttps://showdownmontana.comWild Womenhttps://wildwomenofficial.comAvery Patrickhttps://averyfrommontana.comMountain-mule.com