123: Coaching Amanda Chils on Selling Trauma Support Programs to Corporate vs. Direct-to-Consumer

In this coaching episode, Lindsay and Nora work with Amanda Chils, a trauma therapist who created "Exhale and Release," a private podcast program specifically designed for first responders dealing with complex trauma. Amanda faces a critical decision: should she sell directly to individual first responders or pursue corporate contracts with Employee Assistance Programs (EAPs) that could reach hundreds of thousands of people? Discover the stark differences between B2B and B2C messaging, the corporate compliance challenges that can reshape your entire offer, and why sometimes the most impactful solution isn't always the most scalable one. Topics CoveredThe challenge of serving first responders through traditional vs. corporate channelsKey messaging differences between EAP decision-makers and individual first respondersCorporate compliance requirements that can fundamentally change your program structureWhy live coaching components may be incompatible with EAP licensing agreementsHow to position audio content as a delivery advantage rather than just a preferenceThe importance of stats, facts, and stories in corporate sales presentationsPrivacy concerns and utilization tracking in corporate mental health programsLinks Mentionedhttps://www.exhaleandrelease.com/home131191?_atid=SsKhfRWlibD7LR0sornVhMVqhoxCo2More from Hello AudioGrab a free trialYoutubeInstagramFacebook Group Subscribe and ReviewIf you loved this episode, please take a moment to subscribe and leave a review! Thank you so much for tuning in to Launch Your Private Podcast.