#123 - Don't Make Your Live Show the Last Thing On Your List

Even during this period of isolation, and with no venues open for you to perform, its still a great time to work on your live performance, because if you don't have a live show worth watching, no one will pay attention, especially if you're only platform is on Facebook Live. Don't make your live show the last thing on your list of things to accomplish in your career. On this episode, we have back in the studio Larry Butler. Larry has devoted his entire life to the live performance side of the music business. He played keyboards and guitar in bar bands during high school and college in Ohio, which evolved into club and concert promoting, and then tour manager for such artists as Randy Newman, Ry Cooder and Isaac Hayes. Those efforts led to 20+ years at Warner Bros. Records as VP Artist Relations. Although the focus at WBR was to utilize touring to sell records, he also coached many young artists in performance, staging and media relations. During this episode, we discuss: When doing a Facebook Live Performance, remember your job is to entertain, and your performance is key to attracting and keeping your viewers. Make your boring live performance entertaining. Your iphone is a conduit to a visual medium. Choreograph your show. Have a Banner Promoting Yourself. Determining how long your performance on Facebook Live be. Using body language to convey your emotions during a song. Using proper microphone etiquette. How you entertain your audience is timeless. Larry heads up Did It Music (http://www.diditmusic.com) in Nashville Tennessee. His focus these days is teaching young singer/songwriter/performers in the art of becoming experienced artist/writer/entertainers. His most recent book is The Singer/Songwriter Rule Book: 101 Ways To Help You Improve Your Chances Of Success, which is available at Amazon in digital and print. Books and websites mentioned on the show: "The Black Swan" (The Impact of the Highly Improbable) - by Nassim Nicholas Taleb "All You Need To Know About The Music Business (10th edition)" - by Donald Passman "The Plain And Simple Guide To Music Publishing (4th edition)" - by Randall Wixen "A New Earth" - by Eckhart Tolle "The War of Art" - by Stephen Pressfield "Tunesmith" - by Jimmy Webb ASCAP Daily Brief by Dean Kay   Billboard country update by Tom Roland   The Lefsetz Letter by Bob Lefsetz   Pollstar.com    The Business Side of Music ™ © 2020 Beyond the Music Co-Produced & Hosted (by the guy who has a face for podcasting): Bob Bender  Co-Producer, Creator & Technical Advisor (the man behind the curtain): Tom Sabella Audio Engineer (one really cool guy): Jim Tennaboe Director of Video & Continuity (the brains of the entire operation): Deborah Halle Lighting Director (the inventor of video): Mark Pleasant Editor (the "ums' and "aahs' removal guy and who makes us sound good): Mark Sabella Marketing & Social Media: Kaitlin Fritts All Around Problem Solver: Connie Ribas Recorded at: The Bunker in Franklin, TN (except during the Covid 19 pandemic, then it's pretty much done VIA Skype or over the phone, with the exception for those fearless enough to come to Bob Bender's living room… and there are a few). Mixed & Mastered at: Music Dog Studios in Nashville, TN Website: businesssideofmusic.com  Stream or Download (free) businesssideofmusic.com  To submit to be interviewed: [email protected] Sponsorship information businesssideofmusic.com/sponsor-affiliate/ Join our mailing list for show announcements, career advice, industry discounts, free gifts and more.  Like Free Special Thanks to Tom Sabella and Traci Snow for producing and hosting over 100 episodes of the original "Business Side of Music" podcast, and trusting us to carry on their legacy. For our disclaimer and all its details, please click on the applicable link on our website. The music provided for this episode is from: Artist: Phil Keaggy Single: "Germs On The Run" Composer: Phil Keaggy