123. How Blockchain Technology & AdLedger are Transforming the Ad Industry - with Stacy Huggins

On this episode of The Innovation Engine, we'll be looking at blockchain in the advertising space, why there is currently a staggering amount of waste in the ad tech supply chain, how a new consortium called AdLedger and a company called MadHive are working to combat that waste, and why we may be entering the golden age of personalized advertising.Our guest Stacy Huggins, co-founder and CMO of MadHive, is an entrepreneur, seasoned marketing executive, and thought leader in applying blockchain technology to media and ad tech. MadHive is a blockchain-based advertising platform and a founding member of AdLedger, a consortium of advertising and publishing executives with the purpose of bringing transparency and data security to the ad tech supply chain by harnessing a blockchain backed peer-to-peer network.Resources:Become a founding member of AdLedgerLearn more about MadHiveConnect with Stacy: [email protected] more and get the full show notes at: 3PillarGlobal.com