123. In-Store Demos That Actually Drive Sales With Andrew Therrien, Sampler

123. If shoppers can't find or trust your product at shelf, your demo is wasting money—and your runway. In this episode, we break down how to turn in-store sampling into a profitable growth engine instead of a box-checking exercise. Most brands treat retail placement as the finish line. It's not. It's the starting line. The real work begins after your product hits the shelf. You'll learn how to: • Plan demos as part of a 30-60-90 day trade strategy • Align with retailer goals to become a true partner—not a commodity • Train brand ambassadors to sell your story, handle objections, and build loyalty • Leverage co-promotions to increase lift and stretch trade dollars • Measure sustained base sales—not just day-of spikes Remember: product trial is about acquiring new loyal customers, not subsidizing existing ones. Get instant access on the show webpage: RetailSolved.com/session123