123. Marketing is not just data it is people: with Zain Naidoo, Head of Digital and Social at Dis-Chem Pharmacies

In a world full of dashboards, metrics, and AI tools, it is easy to forget who marketing is really for.In this episode, Zain Naidoo, Head of Digital and Social at Dis-Chem Pharmacies, brings the focus back to people. Zain sits down with Declan to unpack how social media has changed the way brands connect with customers, why creativity still matters even when data is everywhere, and how brands can stay relevant when attention spans are shorter than ever.He shares his perspective on working with creators, building trust with audiences, and finding the balance between performance and brand.This is a real and honest conversation about what actually works in marketing today and what does not.