123. Mike Mandell, Mandell Law — Going Viral: The Power of Social Media and Brand Building

With 106 million likes on TikTok and 7 million followers on social media, it's no surprise that Mike Mandell is the number one lawyer on social media. Though he never intended to go viral, his informative and entertaining clips make the law accessible for his community. His firm Mandell Law was born from his wild success. Today, Mike and I talk about the core concepts of creating engaging content, what to do with the negative comments and why social media is one of the most economical marketing choices a firm can make. Whats in This Episode Who is Mike Mandell? How does he approach saturated channels like pay per click? Do negative comments help with engagement? How do you mentally prepare for video shoots? How important are trends when thinking about creating social media videos?