123. Stop Saying a Brand is Not a Logo - Say This Instead

How many times have you said “a brand is not a logo”… and watched clients glaze over? In this episode, I tackle why that line doesn’t resonate, and what to say instead if you want branding to click for your clients. Because replacing 'logo' with 'design scheme' won't do it either. • We’ll have a quick reset on what a brand really is • Understand why that definition matters • Get to the nuts & bolts of how to talk about branding to prospective clients   Connect with me Learn Brand Strategy - The Brand Method program  Find me on Instagram