123: Why Snapchat is a Marketing Loser

We're big fans of Snapchat, here on the Brand Boost Podcast, however, not everyone is, and that's ok! Today, I'm joined by CEO of Evolve Inc and Forbes columnist, Mark Fidelman, and we have a chat about agency life and why he says Snapchat is a marketing loser, for now. We reference this article in Forbes: Why Snapchat is a Marketing Loser Andiamo! Find Mark here: YouTube: www.youtube.com/fanaticsmedia Twitter @markfidelman Instagram @markfidelman Mark's Book: SOCIALIZED! Adapt, Evolve, Influence Mark's Forbes Column: Socialized and Mobilized About Vincenzo Landino: Vincenzo is an entrepreneur, speaker and host of the Brand Boost Podcast. He is the the founder and Creative Director of Fifty 2 Creative, a digital ad agency specializing in brand amplification and digital storytelling. With experience as a brand correspondent, Vincenzo’s portfolio includes a 1 billion impression campaign launch for Applebee’s as well as work for Mazda, Kia Motors, Paul Mitchell Schools, Barilla Pasta, DC United, Tinder, and Zoomph. Outside of his professional life, Vincenzo is a die-hard Steelers fan, avid golfer and wine maker. About Fifty 2 Creative Fifty 2 Creative is a Digital Media Agency that focuses on brand amplification, customer experience and storytelling through various digital platforms. We strive to master the ins and outs of your business, who your ideal customer is and how to deliver the best experience to them every time. We take a unique approach to each client knowing full well that every business has different needs in the digital marketplace. Above all else, Fifty 2 Creative’s mission is to build long-lasting, meaningful relationships. Our clients are part of our family, not just another checkmark in our portfolio. Voice Over Artist, Rachel Creveling Rachel owns Belle Strategies, a social media marketing company specializing in turning followers into customers. She has been providing voice over talent for 6 years and has recorded for TV, Radio, and Podcasts. Find her at www.bellestrategies.com.