123. Why Your Sales Process Isn’t Increasing Win Rates

Sales process problems often hide behind activity. The real issue is whether buyers are committing to change. In this episode, Harry breaks down how buyer commitment, cost of inaction, and stronger conversations can improve win rates and strengthen your B2B sales strategy. Too many teams mistake meetings, emails, and pipeline movement for real progress. In this solo episode of B2B Sales Trends, Harry shares how modern sellers shift from internal stages to buyer agreements, uncover business pain points, and create momentum that actually closes deals. 🔗 Explore more insights: https://globalperformancegroup.com/ 📘 Get the 26 Sales Trends for 2026 report: 👉 https://globalperformancegroup.com/26-sales-trends/ ⏱️ Timestamps: 00:00 – Why your sales process may be hurting win rates 00:32 – Activity vs agreement in B2B sales 01:00 – Why unchecked stages waste time 01:16 – How to map a stronger sales process 01:42 – Shift from milestones to buyer agreements 02:05 – High performing teams build mutual commitment 02:23 – Striker questions and uncovering pain points 02:55 – Using cost of inaction to create urgency 03:20 – Why real buyer change improves win rates You’ll learn: – Why busy pipelines can still be weak pipelines – How top teams gain commitment instead of chasing updates – How to uncover real business pain points – Why cost of inaction is a powerful lever in B2B sales If this episode sparked new thinking, share it with your team. 🎧 Subscribe for weekly insights on modern selling, leadership, and performance. 🔗 Explore more at https://globalperformancegroup.com/ 📘 Get the 26 Sales Trends for 2026 report: 👉 https://globalperformancegroup.com/26-sales-trends/ 🎙️ Want to Be a Guest on B2B Sales Trends? We feature senior B2B sales leaders, commercial executives, and operators shaping modern go to market strategy. If that’s you or someone you recommend, submit a short application here: 👉 https://globalperformancegroup.com/guest-submission/