#123 - Win customers like the world depends on it - Jan Rabe, Wechselpilot

Change is hard. Getting someone else to change is even harder. So how can you convince someone to become your customer when it really matters? Jan Rabe, co-founder and CEO of of three companies - Wechselpilot, RABOT Energy & RABOT Charge - knows how to persuade us to do the right thing. Most notably, Wechselpilot is a thriving German start-up that makes switching electricity and gas contracts easy for private households. All three of his start-ups share a mission: to convince us consumers to switch to renewable energy sources. Jan’s personal mission: Make Change Possible. Jan also knows how to keep customers happy, with Wechselpilot winning the German Service Award in 2020. Tune in and find out all about 🎯 What trigger points you need to focus on to position yourself as the premium service provider (and get more customers) 💙 How to create trust to win customers 💱 How to finance and manage three companies at the same time If you liked the episode, feel free to share it with your colleagues and friends. We would be delighted, if give us a written review on Apple Podcasts. If you have questions, or if you are a CEO with communications advice and would like to be featured on the podcast, please connect with Oliver Aust and Lena Carlson on LinkedIn. Thank you for listening!