124. 100K Followers By Being Herself: The Most Profitable Strategy on Instagram (ft. Shannon Gillette)

In today’s episode of Call Her Creator (powered by Stan), I’m sitting down with the incredible Shannon Gillette. She’s a wife, boy mom, one of the top Realtors in Arizona, founder of The Gillette Group at Real Broker, and she’s been featured on HGTV. Oh, and she’s built an Instagram brand that’s closing real business with nearly 100,000 followers. But here’s what I love most: Shannon didn’t start with a platform. She started from scratch in 2015 with no money, no clients, and zero followers. Now she leads a top-producing team selling hundreds of homes a year, and she credits one thing more than anything else. Instagram stories. This is not a fluff conversation. Shannon breaks down the systems, decisions, and behind-the-scenes effort that helped her build a personal brand that converts attention into income. We talk about how she treats Instagram like a reality show (not a commercial), why she posts five stories a day, how she uses video hooks to stop the scroll, and how she creates content that attracts the right people instead of trying to appeal to everyone. If you’re a creator, entrepreneur, or service provider who wants to grow your audience and actually turn that growth into revenue, you’re going to love this one. -Follow Katelyn on instagram -Follow Shannon on instagram Thank you to my sponsors: Stan: Join the Dare to Post Challenge-a 30-day challenge designed to help Creators turn their dream into actual momentum. If they complete the challenge earn a share of the  $100k prize pot.: Use this link Go Daddy: ⁠https://www.godaddy.com/airo⁠ Collective, use code CHC and get 50% off : www.collective.com/chc Brevo, use code CREATOR50 and get a 50% off discount: www.brevo.com/creator