#124, Francois Monti, author, drinks writer, vermouth fanatic

Francois escaped growing up in Belgium and, God help us, working in banking, to become a drinks writer, relocating to his beloved Spain and becoming an in-demand consultant to brands and bars, a World's 50 Best Bars Academy Chair, a drinks writer, drinks book author, and one of the two or three most expert and authoritative voices in the industry on vermouth. We've been friends for a long time, and this was a joy to tape and catch up on - enjoy!Francois on IG: https://www.instagram.com/francoismonti/?hl=enFrancois's consulting firm: https://www.amargueria.com/aSubscribe to Francois' Substack: https://substack.com/@jaibol (Get in touch with Duff!Podcast business enquiries:  [email protected] (PR friends: we’re only interested in having your client on if they can talk for a couple of hours about OTHER things besides their prepared speaking points or their new thing, whatever that is. They need to be able to hang. Oh, plus we don't edit, we won’t supply prepared or sample questions, nor listener or “reach” stats, either, and no, you can't sit in on the interview (or lurk on the Zoom.)  And our AI automatically deletes pitch emails that are clearly written using AI. Retain Philip’s consulting firm, Liquid Solutions, specialised in on-trade engagement & education, liquor brand creation and repositioning: [email protected] on Instagram: https://www.instagram.com/philipsduff/ Philip on Facebook: Philip Duff Philip on X/Twitter: Philip Duff (@philipduff) / Twitter Philip on LinkedIn: linkedin.com Old Duff Genever on Instagram: Old Duff Genever (@oldduffgenever) • Instagram photos and videos Old Duff Genever on Faceboo...