#124 How Leadfeeder revived their brand in 100 days and ended up winning (Jillian Als, CMO)

from Der Revenue Marketing Realtalk · host Tim Rath

In this episode, Tim talks with Jillian Als (CMO of Leadfeeder) about how she led a complete rebrand during her first 100 days as CMO. Jillian openly shares why managing four audiences, two websites, and two go-to-market funnels resulted in an "identity crisis," why they decided to radically shift their product focus, and why websites aren't dying in a world of ChatGPT and Claude—in fact, they're becoming more important than ever. Tune in now!

Episode metadata supplied by the publisher feed · Published Jun 3, 2026

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#124 How Leadfeeder revived their brand in 100 days and ended up winning (Jillian Als, CMO)

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