#124 - Mladen von Unchained Robotics - Smarter SEO Hack führt zu ganz viel Inbound

from Digital Growth · host Digital Umsetzen

In der heutigen Episode ist der Mladen von Unchained Robotics zu Gast. Unchained Robotics kann man sich als Amazon für die Maschinenbauindustrie vorstellen. Auf ihrem Marktplatz werden zahlreiche Lösungen angeboten, um Produktionen in Fabriken durch Roboter und Zubehör zu automatisieren. Darüber hinaus werden auf der Plattform auch Services zur Integration und Inbetriebnahme bereitgestellt. Zu Beginn reden wir mit Mladen über die MVP Phase und besprechen, wie er auf eine raffinierte Art und Weise Nachfrage für sein Angebot schaffen konnten. Anschließend erklärt uns Mladen seine Strategien für Kundengewinnung und nennt uns die drei wichtigsten Kanäle dafür. Dabei gibt er uns Tipps für SEO, YouTube & LinkedIn Content und redet auch über Eventtracking, um die Conversion seiner potenziellen Kunden zu maximieren. Zuletzt sprechen wir noch über Experimente beim Onboarding, Prozesse, um die Retention zu erhöhen und profitable Kooperationen sowie deren Einfluss auf Referral.

Episode metadata supplied by the publisher feed · Published Feb 24, 2022

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#124 - Mladen von Unchained Robotics - Smarter SEO Hack führt zu ganz viel Inbound

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