124 | Nobody Wants to Work? Let’s Talk About the Real Leadership Problem

Show InformationEpisode Number: 124Date: December 22, 2025Duration: 18:07Host Contact InformationHost: Justin DeeseWebsite: JustinDeese.comContact: [email protected] Contact InformationGuest: Kate HendricksonContact: [email protected]: kate-hendrickson.comAdditional Co-Host: Kristen DeeseContact: [email protected]: kristendeese.comSummaryIn this episode of the Freedom Blueprint Podcast, Justin Deese is joined by Kristen Deese and Kate Hendrickson for a behind-the-scenes conversation recorded while scouting the venue for Freedom Blueprint Live in Pensacola Beach.The trio dives into one of the most common frustrations in the home service industry — the belief that “nobody wants to work anymore.” Justin challenges that mindset and breaks down why hiring and retention issues are almost always leadership and culture problems, not labor shortages.They also preview what makes Freedom Blueprint Live different from typical conferences, explore leadership lessons inspired by the Blue Angels, and share a practical (and fun) discussion on how DISC personality styles can help leaders recognize and appreciate their teams in ways that actually matter — even down to gift-giving.Takeaways“Nobody wants to work” is a myth — strong leadership and clear expectations attract the right peopleCulture and retention are built intentionally, not by accidentMilitary leadership principles (like those used by the Blue Angels) translate directly to businessFreedom Blueprint Live is a working session, not a sit-and-listen eventUsing DISC helps leaders communicate, recognize, and reward team members more effectivelyAppreciation lands better when it matches the personality style of the person receiving itChapters00:00 – Introduction and co-hosts01:15 – Kate’s new Christmas novel Christmas Switch03:17 – Recording on location and venue scouting04:06 – Freedom Blueprint Live event overview04:51 – Blue Angels leadership inspiration07:00 – Busting the “nobody wants to work” myth08:48 – Military leadership lessons and guest speakers11:00 – DISC personality overview13:28 – DISC-based recognition and gift-giving examples16:00 – Final thoughts and event detailsKeywords#FreedomBlueprintPodcast #JustinDeese #KristenDeese #KateHendrickson #Leadership #Hiring #Retention #CompanyCulture #DISC #EmployeeRecognition #HomeServiceBusiness #HVAC #Plumbing #Electrical #ContractorLife #BusinessLeadership #FreedomBlueprintLive #BlueAngels #MilitaryLeadership #PensacolaBeachMentioned in this episode:Homeservicehoorah.com