124: The future of content

Content is ever evolving, and it is now evolving at rapid speed. The content of today looks drastically different to the content of five years ago. And content in five years will look drastically different to the content of today. We want to discuss how it might look, the main changes that may take place, the core trends that are set to define the future of content, and so much more. Our guests discuss the unstoppable growth of video content and livestreaming, the mirroring effect of content creation and social media, the upsurge of nano influencers, the debate around quantity and quality, the dependency on user-generated content, the personalisation of content, and so much more. And, of course, all of that will be underpinned by the rise of generative artificial intelligence. So join our host, Lisa Chomette, as she questions the Charity Digital Content Team on some of the most important content trends that are set to define the next five years.