124: What the Heck Is Backlinking with Harrison Baron

Harrison Baron explains backlinking in plain English, why Google treats links like votes of confidence, and how small businesses can build authority ethically. We also dig into meta descriptions, title tags, and using guest podcasting as a practical backlink strategy. 00:00 Introduction01:58 Unethical marketing practices in digital agencies02:24 Leaving IT to found an ethical digital firm03:17 From struggle to SEO mastery06:20 Knowing your limits as an entrepreneur06:51 Why representing competing clients hurts results07:11 Using social media and SEO to represent brands well21:24 Writing killer meta descriptions and title tags33:59 Backlinking explained + guest podcasting as a strategy46:14 Can podcasting actually grow your business?49:29 A house fire, loss, and protecting what matters most Backlinking is one of the few SEO fundamentals that hasn’t changed — and in episode 124, Harrison Baron (Growth Generators) breaks down what backlinks are, why some links carry more weight than others, and how to build them without shady tactics. We also cover the on-page basics many DIY business owners miss (title tags and meta descriptions), plus how guest podcasting can function as an authority builder and backlink engine when show notes live on a real website. In episode 124, we cover: Ethical marketing and why integrity matters in SEO What backlinks are and how Google interprets them Title tags + meta descriptions that improve clicks and rankings DIY backlink strategies (and when to hire it out) Guest podcasting as a backlinking and visibility play A real-life reminder to protect what matters most after a house fire Follow Harrison Baronhttp://youtube.com/@themillennialentrepreneurh2511 Full Show Notes https://kandasrodarte.com/124 Learn more about your ad choices. Visit megaphone.fm/adchoices