125: A conversation with Berlin-based freelance strategist Baiba Matisone.

Joining Henry Gomez and me from Berlin, Baiba Matisone is a freelance strategist and creative brief devotee. She posted a list of blank creative brief templates that Henry and I surveyed on a recent episode, as well as completed briefs and thoughtful articles. The site, Creative Brief Bank, is well worth the visit. We talked to Baiba about her background, how a college professor shooed her away from her first love resulting in her fascination with strategy. To top it off, Baiba did a deep study of the brief templates she posted on her Creative Brief Bank and tells us what they all have in common. Heads up, brief writers!