125 Albert Banks: Run Your Agency Like You're Going to Sell It

Hey everyone, today I'm joined by Albert Banks.Albert runs Apertus, an advisory firm that helps agency and professional services owners get their operations and finances ready for a sale, whether or not they ever actually sell. He built and sold two agencies himself, first Myjive in a partner-driven exit, then Union in a fully deliberate process he ran years in advance.I wanted him on because most agency owners never seriously prepare to sell, even though it's probably the biggest asset they'll ever own. Albert is blunt about what that takes: chasing profitability over vanity revenue, building a business that runs without you, and knowing exactly how a buyer will value your agency before you ever sit across from one.In this episode, we discuss:Why only about 1% of agencies ever reach a real exitThe real reason owners get stuck and can't get out of their own businessHow agencies are actually valued, and the biggest surprise owners get about their own payWhy more agencies are doing "bolt-on" acquisitions instead of waiting for a full exitAnd more...You can learn more about Albert Banks on LinkedIn, or check out Apertus if you want help running your agency like you're built to sell it.-----------Lead Gen is the hardest part of running an agency.For most, it's unpredictable, it's slow, and it's usually expensive.Gia flips that.It's the all-in-one growth platform that turns your existing relationships and client work into a steady pipeline.Gia automates lead gen follow-up and content, and it's all from the work you're already doing.You can check it out and get some free bonuses at getgia.ai/dynamicagency-----------No one was asking for another community. But I've made one anyway.So what's different?The Dynamic Agency Community is designed around access rather than content.Access to peers who've done it before.Access to experts who've designed solutions.Access to resources that have been battle-tested.And right now, the price for founding members is only $97/year.Join today so your agency has immediate access to everything you need to grow.You can join at dynamicagencyos.com/community.-----------Subscribe to the Agency Forward blog on Substack.We have weekly blog content with practical advice to help you advance your agency.-----------And if you're ready for 1-on-1 help to create some mind-blowing offers for your agency, visit DynamicAgencyOS.com to schedule a free consultation. Running an agency is tough, but you don't need to go it alone.