#125 - Die spannendsten Amazon Ads Updates PLUS ein Gamechanger!

❗ Jetzt für Johannes von SNOCKS und Florian voten: https://ecommerceberlin.com/vote/154550 ❗️ Um einen Überblick über die ständig bewegende Landschaft von Amazon Ads zu gewinnen, hat Florian die wichtigsten Amazon Ads Updates der letzten 3 Monate zusammengefasst. Pro Kampagnentyp - Sponsored  Products, Brands sowie Display- berichtet Florian, um welche Updates es sich genau handelt und wie diese Neuigkeiten eurer PPC-Game unterstützen können. Und bloß nicht zu früh abschalten - ganz zum Schluss gibt es einen echten Gamechanger!Alle Themen der Episode im Überblick:Intro (00:00-01:40)Sponsored Products Updates (03:20)SP Update 1: Der “Brutto und ungültiger Traffic” Bericht (03:27)SP Update 2: Vorgeschlagene Produkte (06:05)SP Update 3: Die Auto-Kampagnen Prognose (07:43)Sponsored Brands Updates (11:13)SB Update 1: Top of Search Video Ads (11:52)SB Update 2: Video Ads auf Shopseiten (12:54)SB Update 3: Amazon Video Builder (13:23)Sponsored Display Updates (15:17)SD Update 1: Sponsored Products in Sponsored Display Kampagne umwandeln (15:45)SD Update 2: Neue Amazon Zielgruppen-Segmente (16:43)SD Update 3: Sponsored Display Video Ads (20:29)Der Gamechanger! (22:36)Links & Ressourcen:Link zum Amazon Video Builder: https://advertising.amazon.de/video-builder Die letzten Updates in Folge 112 im Überblick: https://youtu.be/L7NF1CZSiJU Video Ads Post von Destaney Wishon von BetterAMS: https://www.linkedin.com/feed/update/urn:li:activity:6983058467427155969/  Fragen & Anregungen:Hintergründe sowie weiterführende Informationen zum Podcast findest du unter: https://www.adference.com/podcast-vitamin-a/Für Fragen und Feedback komm in unsere Discord Community: https://adference.com/discord oder schreib uns: [email protected]

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