125. Drew Britcher, Britcher Leone & Sergio — Reciprocal Relationships: Community First Firms

At just 27 in 1987, Drew Britcher was given the chance to take a medical malpractice case to trial. The result: a $1.2 million dollar decision. That's just over $3 million today. Since then, the co-founder of Britcher Leone & Sergio has recovered over $250 million and tried nearly 100 cases to verdict. His success is due, in large part, to building strong referral networks and letting his values drive marketing. Today, I sat with Drew to discuss financing for law firms, emphasizing relationship building as a lead generator, and positioning brands to be client first. What's in This Episode Who is Drew Britcher? When most personal injury attorneys refer out medical malpractice cases, why has Drew made this his focus? When cases cost upwards of $100K before going to trial, what special financing is available for firms? What are the tactics that he uses to develop a thriving network of upstream referral partners? How does networking interface with marketing to get a better ROI?