#125: From Nursing to Entrepreneurship ft. Gwen Crossett

In this episode, host Alex Canavan sits down with Gwen Crossett — registered nurse, eldercare expert, and founder of ConstantCare247, a company born from a deep commitment to putting patients and families first.With over 25 years of experience in healthcare — more than a decade of which has been dedicated specifically to eldercare — Gwen has become a trusted guide for families facing one of life's most emotionally complex transitions: finding the right care for an aging loved one. She doesn't just understand the healthcare system. She knows how to cut through the noise, navigate the complexity, and deliver solutions that truly honor each client's unique needs and wishes.What sets Gwen apart is the rare combination of clinical expertise and genuine compassion. She's an advocate, a problem-solver, and someone who actually listens — and she built ConstantCare247 because she saw the gaps in eldercare that too many families were falling through alone.In this conversation, Gwen opens up about what inspired her to make the leap from nurse to founder, the realities of eldercare that don't get talked about enough, and her vision for giving Central New York families something every one of them deserves: peace of mind.💬 Topics we cover:-Gwen's 25+ year journey through healthcare and what led her to eldercare-The gaps she identified in the system — and why she felt called to fill them-What ConstantCare247 does and who it's designed to serve-How to navigate care decisions for aging loved ones without feeling overwhelmed-Leading with integrity, compassion, and advocacy in a complex industryIf you're caring for an aging parent, planning ahead for a loved one, or simply want to understand how to get better support from the healthcare system — this conversation is exactly what you need to hear.New episodes drop every Monday. Ready to Cultivate? Hit Subscribe.Follow Cultivate on InstagramLearn more about this episode's sponsors: ⁠⁠⁠⁠⁠⁠⁠Cannon Advisory Group⁠⁠⁠⁠⁠⁠⁠⁠⁠Central New York Community Foundation⁠