125 | How to get clients through podcast guesting - with Victoria Bennion

If you’ve ever wondered whether guest podcasting is worth your time or how to actually turn interviews into clients, this is the episode you’ve been waiting for.Jo is joined by Victoria Bennion, founder of The Best Podcast Guest agency, to break down exactly how to build your authority, attract dream clients, and get visible through other people’s audiences – one podcast interview at a time.From what to do before you pitch to how to get booked and make the most of every opportunity, this conversation is packed with practical steps you can use right away.Key Timestamps:[00:00] Why podcast guesting is a powerful growth strategy[04:00] First step: audit your online presence[06:00] The mindset shift: “Who am I to pitch?”[10:00] The real (unexpected) benefits of podcast guesting[13:00] How to find the right podcasts to pitch[18:00] Crafting a pitch that actually gets accepted[25:00] How to be a great guest, from prep to mic setup[28:00] Sales without selling: turn listeners into leads[31:00] Common mistakes and how to avoid them[35:00] What to do if you want to outsource the pitching processPodcast guesting isn’t just a visibility strategy. It’s a connection strategy. When done well, it builds trust, showcases your unique voice, and brings in the right-fit clients long after the episode airs.You can find Victoria’s media kit, photos, and the free Podcast Guest Starter Kit she mentioned during the episode by visiting: https://thebestpodcastguest.co.uk/coaching-arena/ - everything you need to start guesting with confidence.Useful LinksLearn about The Business of Coaching programmeSignature Solution CourseDownload the Free Digital version of Coaches' Planner (edition 2025)Grow Your Business Without the Tech Overwhelm - One Stop Coach ShopJoin the Let’s-Coach Circle for freeHow to secure more coaching clients' free trainingDownload the 12 ways to get clients nowConnect with Jo on LinkedInRate and Review the PodcastIf you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify.If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: [email protected] This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.